I just received this from a friend of mine:
Fiji – land of the ‘Bula Spirit’
The land of the ‘Bula Spirit’ and home to some of the friendliest people on the planet, small wonders that Fiji remains firmly fixed in place as one of Australia’s favourite overseas destinations.
Offering perfect weather all year-round , this sun-kissed, azure-sea surrounded collection of more than 300 volcanic islands and coral atolls and its famously smiling open hearted people table the perfect ‘across the board’ holiday solution.
Fiji truly offers something for everyone – from romantic hideaways to fun-filled family holidays, from lush, luxury island resorts to boutique cruising and a huge range of soft adventure activities.
‘Bula’ is a unique concept, it can’t be faxed or emailed or sent by messenger. ‘Bula’ can only be experienced from hand to hand, eye to eye, heart to heart, ‘Bula to Bula’ – and only in Fiji. It is what sets Fiji apart from the rest of the world.
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It sounds like Fiji should be BULA’s headquarters… I am in! 🙂